If you have ever been to an exhibition, trade show or some other event where brands promote themselves then you will have more than likely seen a promotional banner. They are a powerful marketing tool that brands use to not only promote themselves, but any product or service as well. But how do we make them effective?
Promotional banners are commonplace in today’s marketing world with numerous companies and businesses using them to promote themselves and to promote a product. There are many varieties that you can choose from when you’re looking at buying promotional banners i.e. roller banners, pop-up banners, flags etc.
However, what you need to think about is what it is going to look like. Are you going to have your company logo on there? What imagery are you going to have on there? What contact information will be displayed? These are all elements that need to be thought of when thinking about and designing a promotional banner. But, lucky for you, we have given you a few tips to get you started.
What is a Promotional Banner
If you don’t know already, a promotional banner is a marketing tool used be companies and small businesses the world over to promote either themselves or a certain product or service. A promotional banner can be of any size, but if you’re trying to grab someone’s attention, particularly from far away then you might want to invest in a larger one.
Promotional banners are situated on stands; either fixed at the back or at the base of the promotional banner, they can also be retractable in the sense of a roller banner. A roller banner comes in a metal cartridge where the banner itself can fold back into for easier storage.
But let’s get into what makes a great promotional banner.
What Makes an Effective Promotional Banner?
Promotional banners are common, so how do you make them stand out and easy to read? Follow these simple tips below for a fail safe method of promotional banner designing.
Imagery and colour are two of the most important elements to think about when designing a promotional banner. Your imagery has to capture people from a distance, so not only does it need to be interesting, but it also needs to be placed nearer the top of your promotional banner.
Placing images/text/the most important information towards the top of your promotional banner makes them more visible to people from further away. This is especially key when they are placed at events such as trade shows and exhibitions as there may be a lot of people there so your sign will need to be seen.
When it comes to imagery it needs to be clear and it needs to be relevant. Imagery that is blurred or looks distorted will instantly set a bad impression for your business and/or product. If you don’t have the means to take your own imagery then we implore you to invest in good stock imagery or imagery that you know you can use.
Remember, a promotional banner isn’t that big, so whatever imagery you do want to have on there needs to fit the dimensions of he intended promotional banner.
You may not think that the typeface and letter size that you use will have a great deal of effect on your promotional banner, but it it one of the most important elements. Your typeface, along with any imagery, allows you to capture an audience or potential customer from far away.
Larger lettering obviously works well, but remember, you only have a limited amount of space to really get a message across and be memorable. Keep all of your important information towards the top of the banner as this is where people are most likely to look.
Another thing to remember is that people in the West read from left to right, so make sure that your sentences are structured properly and make grammatical sense. Don’t dot information all over the place as customer can become easily confused and lose interest in your promotional banner.
Much like anything on your promotional banner the colour needs to be eye catching. What you will need to be weary of however is the colour combinations that you decide on, particularly when it comes to text.
Picking the correct colour to choose for your text is very important as it needs to stand out. Certain text colours will simply fade into the background and the information will be difficult to read and ultimately lost on the customer.
With that being said, you need to stick to your branding. If your company uses certain colours or there are certain colours associated with your product or service then you need to accommodate adequately to your design.
For instance, if you banner needs to be yellow, then avoid colours such as green, blue and even white, as they can become lost in the mass of colour and the information will be useless.
The most important information that you want to be seen needs to be at the top of your promotional banner. People are less inclined to continue reading down once they have gathered the information that they need. Leave all of your contact information and social media handles towards the bottom of the banner as this will be of interest to people if they are interested in what you are offering.
Only display the most useful social media handles to your business on your promotional banner. What we mean by this is, as a company, you may have most of the social media channels out there (Facebook, Twitter, Instagram etc.), however you may not use them all or regularly update them.
Only put the social media platforms that you update regularly on your promotional banner as a form of communication with your audience. This is the same for any contact emails that may be associated with your brand, company or product. Any unmanned email addresses will be inundated with emails that won’t be answered, again, losing any potential customers.
How is a Promotional Banner Made?
Promotional banners, along with most work that is completed here at Fisherprint | TLC Signs & Banners starts life out on a computer. Our in-house design team will pull together a mock-up version of what the promotional banners will look like and it will be sent to the customer for approval.
Once it has been approved and any changes that needed to be made have been done it will then move over to the manufacturing side. This is where the banner itself will be print on the HP latex printer to the highest quality. When it has been printed, the manufacturing team will make any adjustments to the banner i.e. trimming and cutting out any specially requested shapes etc.
As soon as it has been finished it will be packaged up and sent, along with our in-house installation team, to a destination of the customer’s choice to be assembled on whichever backing or stand that the customer has requested.